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Joy & Johan.The people behind the flavours.

A little Thailand.A whole lot of celebration.

Asian Taste is all about enjoying good food together. Joy and Johan bring authentic Asian dishes, fresh ingredients and genuine hospitality to your event. Our food trucks and bespoke catering take care of the flavours. You enjoy the moment.

joy

Joy, founder of Asian Taste food truck & catering Born in Thailand on 14/11/1982

2009 Graduated from Bangkok University as Bachelor of Accounting & Master Business Administration 2010 in relationship with co-founder Johan in Belgium 2016 first step towards independence with Asian Taste catering 2018 first Asian Taste food truck on the road 2020 Asian Taste Take Away & Delivery started in the corona era 2023 Asian Taste 2nd food truck on the road 2024 Pad Thai Taste founded 2025 Company incorporation JJ&J

As founder of our Asian food truck Asian Taste in Belgium, I am extremely proud of what I have built together with my partner Johan. Our food truck was born out of a passion for the rich flavors and smells of Asian cuisine, combined with the Belgian culture of socializing, enjoying good food and partying. The idea was simple: to offer authentic Asian dishes, snacks, soups and desserts prepared with fresh ingredients in a fast, accessible and mobile way to anyone who loves good food.

The adventure started with the dream of bringing the traditional flavours of Asia to Belgium. From spicy Thai curries to tasty Chinese dumplings, Japanese chicken skewers, our menus reflect the diversity and richness of Asian culinary traditions. Each meal is a journey in itself, with ingredients carefully selected to ensure the best quality and authenticity.

Our food truck is not just a food stall, but a meeting place, a festive event where people can enjoy our delicious snacks together, a nice meal in a relaxed atmosphere. We want everyone to feel welcome, whether you're a seasoned fan of Asian cuisine or trying something new for the first time. Our mission is to enrich the Belgian food scene with a piece of Asia.

With a strong focus on sustainability, we try to use local products as much as possible and reduce our ecological footprint. We believe that good food and respect for the planet go hand in hand.

It's been an amazing journey so far, and I'm immensely grateful for the support of our customers and partners. Together, we bring the flavours of Thailand and Asia to Belgium, and that's something we're proud of every day.

“Joy is what happens to us when we allow ourselves to recognize how good things really are.”

johan

Johan, proud co-founder Asian Taste food truck & catering Born in Belgium on 11/09/1970

2010 in relation to founder Joy in Belgium 2016 first step: setting up Asian Taste catering 2018 first Asian Taste food truck on the road 2020 Asian Taste Take Away & Delivery started in the corona era 2023 Asian Taste 2nd food truck on the road 2024 Pad Thai Taste founded 2025 Company incorporation JJ&J

I felt with my gut that Joy (founder) really wanted and could do something in Belgium with her cooking skills... Joy came up with a strong idea: she wanted to surprise people in Belgium with the art of Thai food. I immediately joined that, as I had enjoyed Joy's cooking for years, I was sure this was an opportunity to let Joy grow in her abilities and be independent in Belgium. Our dreams began to live.., we sensed the potential of our ideas.

As a co-founder, I feel my crucial role in the success of our company.

After the successful start with Asian Taste catering in 2016, we started the adventure with Asian Taste Catering and Foodtruck together in 2018, where I was able to use my practical knowledge and experience perfectly to realize our shared dream. With a solid background in various technical courses — as an electrician, mechanic, technician and woodworker, I had many skills needed to tackle the technical side of the business. This background enabled me to build our own food trucks with Joy.

In the meantime, I have also studied accounting, mailing and maintaining customer relationships. This allows Joy to fully concentrate on what she does best, preparing, cooking and presenting the delicious Thai dishes that make Asian Taste so unique. Me and Joy are a close team, where cooperation and mutual love form the basis for the success of our company.

Every time we host an event or our food trucks are at a family or company party, it's special for us to see how many happy people there are enjoying our Asian delicacies.

“The friendly service and our enthusiasm together ensure that customers come back again and again, always with a warm connection and a very satisfied culinary experience. Me and Joy look back with pride on what we've built together.. It's an honor for me to be part of this journey with Joy, creating a new culinary experience for our customers over and over again.”

Their stories. Our pride.

Happy customers

10 / 10

“Aan te raden; 100% correct, vriendelijk en vooral: lekker en onze medewerkers vonden het heel lekker op ons personeelsfeest!”

Wouter De Maegt